Startup Valuation Calculator
Estimate an indicative valuation range for your startup from ARR, MRR, revenue, growth and churn, using business-model-specific multiples. This is an illustrative estimate based on the assumptions you enter.
Estimated startup valuation
Enter your revenue or ARR (or MRR) to estimate a startup valuation.
What is a startup valuation calculator?
A startup valuation calculator estimates what an early-stage company might be worth using revenue and recurring-revenue multiples rather than profit. Startups typically reinvest everything into growth, so buyers and investors price them on the scale and quality of their revenue and how fast it is compounding.
The result is an illustrative estimate, not a market price. It is a useful anchor before a fundraise or a conversation with investors, and a way to see which levers — growth, retention, margin — move your valuation the most.
How does it work?
The calculator follows the logic an investor uses for a first pass:
- Derive ARR, MRR and revenue from whatever figures you provide.
- Apply low/mid/high revenue and ARR multiples for your business model.
- Adjust for growth rate, gross margin, monthly churn and recurring-revenue share.
- Blend the approaches and add cash, subtract debt, to reach an equity range.
How is the result calculated?
- ARR valuation = ARR × model ARR multiple
- Revenue valuation = Revenue × model revenue multiple
- Adjusted value = blended value × growth factor × quality factor + cash − debt
The multiples live in a configurable table, so the assumptions can be reviewed and updated as the market moves rather than being hard-coded.
Example
A SaaS startup with $1,000,000 ARR growing 20% a year at an 80% gross margin and low churn might see a mid ARR multiple lifted by strong retention, producing a valuation range in the several-million-dollar band. The calculator shows the low, typical and high figures side by side so you can present a range, not a single number.
Who should use it?
- Founders preparing for a raise who want a defensible starting range.
- Angel investors and operators sanity-checking a round.
- Anyone modelling how growth or churn changes value.
Limitations
Multiples vary widely by market conditions and are not a substitute for investor demand, team quality or market size. For an established, profitable business, the company valuation calculator or business valuation calculator may fit better, and the EBITDA and SDE calculators help with the earnings inputs.
Frequently asked questions
How do you value a startup?
Early-stage startups are usually valued on revenue and ARR multiples rather than profit, because they reinvest for growth. This calculator applies business-model-specific revenue and ARR multiples, then adjusts for growth rate, gross margin, churn and the share of recurring revenue to produce a range.
What multiple should a SaaS startup use?
It depends heavily on growth and retention, but SaaS businesses often trade on mid-single-digit ARR multiples, with faster-growing, high-retention companies commanding more. The calculator uses configurable ranges by model so the assumptions can be updated as markets change.
What is the difference between ARR and MRR?
MRR is monthly recurring revenue; ARR is annual recurring revenue, usually MRR × 12. If you only track one, enter it and the calculator derives the other.
Is this an accurate startup valuation?
No — it is an illustrative estimate based on the assumptions entered. Real startup valuations are set by negotiation with investors and depend on team, market size, traction and terms that no calculator can capture.
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Disclaimer. This calculator provides estimates for informational purposes only. Results are based on the information you enter and the assumptions used by the calculator. Actual financial, tax, business valuation, lending, marketplace or investment outcomes may differ. Consider consulting a qualified professional for decisions involving significant amounts of money. Calculator results are estimates and should not be considered a professional business valuation. Actual investor valuations may differ significantly.