Average Order Value Calculator
Calculate your average order value from revenue and orders, then see the revenue impact of raising AOV by 5–20% — growth you can get from existing customers.
Written by the CalcBundle Research & Editorial Team · Reviewed by the Quality Review Team · Transparent formulas · results are estimates, not advice. · Updated
Average order value
Enter the number of orders (greater than zero).
What is an AOV calculator?
Average order value (AOV) is one of the most actionable e-commerce metrics: how much a customer spends per order. Because it applies to every transaction, even small increases in AOV flow straight to revenue — without spending more on acquisition.
How is AOV calculated?
- AOV = Total revenue ÷ Number of orders
- Revenue = AOV × Orders
- Orders = Revenue ÷ AOV
The calculator also models the revenue impact of raising AOV by 5%, 10%, 15% and 20%, and the extra revenue from reaching a specific target AOV.
Why increasing AOV is so powerful
Acquiring new customers is expensive and getting more so, which is what makes AOV such a high-leverage metric. Raising it grows revenue from the traffic and customers you already have — you have already paid to bring them to checkout, so a larger basket is almost pure upside. It improves the payback on your acquisition costs, lifts lifetime value, and, because many order-level costs are fixed, tends to expand margin at the same time. This is why a modest, sustained AOV improvement often does more for profit than an equivalent push on traffic.
Proven ways to raise AOV
The most reliable levers all nudge the customer toward a slightly larger purchase without damaging the experience. Upsells offer a better version of what the customer is already buying; cross-sells suggest complementary items; and bundles package related products at a small discount that still lifts the basket. A free-shipping threshold set just above your current AOV is one of the most effective nudges, because customers will often add an item to avoid paying for delivery. Volume discounts and checkout order-bumps round out the toolkit. Model the margin impact of any discount-based tactic with the discount calculator before you launch it.
Worked example
Suppose you generate $10,000 of revenue from 100 orders — a $100 AOV. A 10% uplift to $110 adds $1,000 of revenue at the same order volume, and because your acquisition spend has not changed, most of that extra $1,000 improves profit rather than just topping up sales. Now imagine that uplift holds across a year of thousands of orders: the compounding effect on both revenue and margin is exactly why AOV earns a permanent place on the dashboard.
Related calculators
Combine AOV with the e-commerce CAC and e-commerce LTV calculators, and use the discount calculator to model promotions that affect AOV.
Frequently asked questions
What is average order value (AOV)?
AOV is the average amount customers spend per order. It equals total revenue divided by the number of orders.
How do you calculate AOV?
AOV = total revenue ÷ number of orders. For $10,000 of revenue across 100 orders, AOV is $100.
How can I increase AOV?
Common tactics include upsells and cross-sells, product bundles, volume discounts, free-shipping thresholds and order-bumps at checkout. Small AOV gains add up because they apply to every order.
What is the difference between AOV and revenue?
Revenue is your total sales; AOV is revenue per order. Raising AOV grows revenue from your existing order volume without acquiring more customers.
What is a good average order value?
There is no universal benchmark, because AOV varies enormously by category — a business selling accessories will have a far lower AOV than one selling furniture. What matters is your AOV relative to your customer acquisition cost and your margins. A healthy AOV is one that lets a single order cover its acquisition cost and still contribute profit; the useful comparison is against your own past performance and your unit economics, not against unrelated stores.
Does AOV include shipping and taxes?
It depends on how you define revenue, and consistency matters more than the exact choice. Many stores calculate AOV on merchandise revenue before shipping and tax, so the figure reflects the value of the products themselves. Whichever convention you pick, apply it the same way every time so that period-to-period comparisons are meaningful and you are not misreading a change in tax or shipping as a change in customer behaviour.
How does AOV relate to profit, not just revenue?
A higher AOV usually improves profit even more than it improves revenue, because many order costs are fixed per order. Payment processing has a fixed component, picking and packing labour is similar whether an order is large or small, and shipping often does not scale linearly with order size. So spreading those fixed per-order costs across a larger basket means a bigger share of each additional dollar falls through to the bottom line.
Related calculators
E-commerce CAC
Calculate e-commerce customer acquisition cost, CAC % of AOV and LTV:CAC.
E-commerce LTV
Estimate e-commerce customer lifetime value from AOV and repeat purchases.
Product Pricing
Find a profitable selling price from costs, fees, ads and target margin.
Discount
Work out sale price, savings and true stacked-discount percentages.
Sources & methodology
- Formula
- AOV = Total Revenue / Number of Orders | Revenue impact: New Revenue = Orders × New AOV
- Reviewed
- September 2026
Primary sources
- Shopify: Average Order Value GuideShopify's documentation on AOV calculation and strategies to increase it.
- Google Analytics: E-commerce MetricsGoogle's definition of average order value as a standard e-commerce KPI.
Calculation methodology is documented on our methodology page. Reviewed by the CalcBundle Quality Review Team.
Disclaimer. This calculator provides estimates for informational purposes only. Results are based on the information you enter and the assumptions used by the calculator. Actual financial, tax, business valuation, lending, marketplace or investment outcomes may differ. Consider consulting a qualified professional for decisions involving significant amounts of money. Results are estimates based on the figures entered.