Average Order Value Calculator
Calculate your average order value from revenue and orders, then see the revenue impact of raising AOV by 5–20% — growth you can get from existing customers.
Written and reviewed by the CalcBundle editorial team. Transparent formulas · results are estimates, not advice.
Average order value
Enter the number of orders (greater than zero).
What is an AOV calculator?
Average order value (AOV) is one of the most actionable e-commerce metrics: how much a customer spends per order. Because it applies to every transaction, even small increases in AOV flow straight to revenue — without spending more on acquisition.
How is AOV calculated?
- AOV = Total revenue ÷ Number of orders
- Revenue = AOV × Orders
- Orders = Revenue ÷ AOV
The calculator also models the revenue impact of raising AOV by 5%, 10%, 15% and 20%, and the extra revenue from reaching a specific target AOV.
Why increasing AOV is powerful
Acquiring new customers is expensive. Raising AOV grows revenue from the traffic and customers you already have, which improves the payback on your acquisition costs and lifts lifetime value. Upsells, bundles and free-shipping thresholds are common levers.
Example
$10,000 of revenue from 100 orders is a $100 AOV. A 10% uplift to $110 AOV adds $1,000 of revenue at the same order volume.
Related calculators
Combine AOV with the e-commerce CAC and e-commerce LTV calculators, and use the discount calculator to model promotions that affect AOV.
Frequently asked questions
What is average order value (AOV)?
AOV is the average amount customers spend per order. It equals total revenue divided by the number of orders.
How do you calculate AOV?
AOV = total revenue ÷ number of orders. For $10,000 of revenue across 100 orders, AOV is $100.
How can I increase AOV?
Common tactics include upsells and cross-sells, product bundles, volume discounts, free-shipping thresholds and order-bumps at checkout. Small AOV gains add up because they apply to every order.
What is the difference between AOV and revenue?
Revenue is your total sales; AOV is revenue per order. Raising AOV grows revenue from your existing order volume without acquiring more customers.
Related calculators
E-commerce CAC
Calculate e-commerce customer acquisition cost, CAC % of AOV and LTV:CAC.
E-commerce LTV
Estimate e-commerce customer lifetime value from AOV and repeat purchases.
Product Pricing
Find a profitable selling price from costs, fees, ads and target margin.
Discount
Work out sale price, savings and true stacked-discount percentages.
Disclaimer. This calculator provides estimates for informational purposes only. Results are based on the information you enter and the assumptions used by the calculator. Actual financial, tax, business valuation, lending, marketplace or investment outcomes may differ. Consider consulting a qualified professional for decisions involving significant amounts of money. Results are estimates based on the figures entered.