E-commerce & Marketing calculators
The pricing, margin and advertising toolkit for online sellers and marketers — ROAS, break-even ROAS, margins, AOV, CAC, LTV, discounts and profitable product pricing.
E-commerce Profit
Calculate net profit, margin, break-even price and maximum ad spend for a product.
Amazon FBA Profit
Estimate Amazon referral and FBA fees, net profit, margin and ROI across five marketplaces.
ROAS
Calculate return on ad spend and estimate profit after advertising.
Break-Even ROAS
Find the minimum ROAS that covers your costs, from your contribution margin.
Profit Margin
Calculate profit, margin and markup from revenue and cost.
Gross Margin
Calculate gross profit and gross margin, or solve in reverse.
Contribution Margin
Work out contribution margin per unit, % and break-even units.
AOV
Work out average order value and the revenue impact of raising it.
E-commerce CAC
Calculate e-commerce customer acquisition cost, CAC % of AOV and LTV:CAC.
E-commerce LTV
Estimate e-commerce customer lifetime value from AOV and repeat purchases.
Discount
Work out sale price, savings and true stacked-discount percentages.
Product Pricing
Find a profitable selling price from costs, fees, ads and target margin.